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The Smart Way To Success
Oct 27, 2008Well, for starters, just to clear the record, I’m definitely not an Internet Marketing GURU nor do I go around portraying that I am. I have been into internet marketing for about 8 months now, Hardcore for about 3 months.
I have the privilege of working from home fulltime with 4 successful businesses. Why 4 businesses? Because I believe that having multiple streams of income ifs extremely important because where one business may be slow for a certain amount of time….or even if one business fails, at least you have the others to count on.
My goal is to create a group of beginner internet marketers or people looking to learn internet marketing to help grow their business. I personally feel that success starts with a team….because as my business partner, Tyrone Turner always says..."TEAMS
Now, I definitely don’t know it all, but I am connected to a group of successful internet marketers who are online everyday, making it happen for their business, learning new strategies and sharing it with each othe, sharing different resources and tools with each other that can help you promote your business online with little or no money at all. We all like
So, what is internet marketing?:
According to Wikipedia….Internet marketing, also referred to as web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.
My goal is to work with BEGINNER internet marketers or Internet marketing newbees.
Marketing newbies are those who form the largest portion of those who fail to make a living on the internet. My goal is to help newbies not only survive but succeed and ultimately make a living online.
So, what are the characteristics of internet marketing newbies?
Well, they tend to dream of making a lavish, full-time income on the internet, mostly on autopilot.
They’re on many, many lists. Every internet marketing guru has your name and email address on their lists. As a result, you get bombarded with at least 100 emails from these guys everyday.
They are on the internet everyday trying to figure out how to run a successful online business. They probably learn new things almost daily.
The combined effect of these characteristics is information overload and analysis paralysis. In other words, you hardly take any action based on what you already know or have in hand. You may think this is irrelevant to you because you do take action. If that is so, then why are you not succeeding beyond your wildest dreams? And why is there such a high failure rate (some say as high as 95%) among internet marketers?
The reason is that ‘take action’ is far more than just putting up a webpage, setting up your autoresponder, writing some articles, bidding on keywords in Adwords, advertising on Craigslist or even creating your own product. Now don’t get me wrong, All these are absolutely necessary, but the way to big bucks online is far more than that. Here’s what to do:
Firstly, reduce the number of lists you’re on. Do not worry about losing out on the latest information. You already have enough information to put yourself on the path to success if you just use whatever you’ve got
Secondly, spend your time in such a way that it gives maximum returns everyday.
Thirdly, focus on taking action, one step at a time. Every internet marketing project involves roughly the same steps. Find a profitable niche, identify keywords, create your own or find an affiliate product if you don’t already have one, create your website with a lead-capture form, drive traffic and track your progress. Thereafter, build a relationship with those who subscribe to your list through a series of emails. Do not shove offer after offer down your subscriber’s throats but instead be personal and give good tips and contents that would benefit your subscribers.
Most internet marketing gurus say that making money on the internet is not rocket science. Actually, it’s true. The steps that I just mentioned are simple but if done regularly, will produce results sooner or later. Online success comes by doing the right things the right way.
This is the exact reason WHY I created this group and WHY I will be giving teleclasses on certain topics. Topics that have done me wonders in my business. So, that you don’t have to sit there wasting your time asking yourself “what do I do?, How do I do this?’
- What will this group be learning about in the future?
There are SEVERAL things that we are going to be learning about internet marketing and promoting your business online:
1. Creating Capture Pages
2. Building an email list
3. Blogging & Pinging
4. Creating Videos
5. Writing Articles
6. SEO
7. Press releases
8. Attraction Marketing
9. How to get traffic for
10. How to develop and focus on your niche
11. How to develop Trust and build a relationship with your subscribers
12. Podcasting
13. Web 2.0
14. Affiliate Marketing
And more!!!
So the strategies that we are going to be learning about during the coming months will enable you to market yourself in such a way that no matter how you decide to market, you're going to learn how to put yourself first and not your business. People want to do business with a PERSON or join a team of people that’s going to help them to become successful.
Just remember, people are out there searching for a SOLUTION to their problems. So, if you give them the “because”, that is going to be the hook for them to want to seek more from you.
Take your business out of the equation and make it more about YOU being able to solve their problem or give them what it is that they are looking for.
These are the types of things that I want to be able to teach you. How to think outside the box. Get in the frame of mine where you start marketing YOURSELF and not your business. Set yourself up as an authority and set yourself up as someone who really wants to give information away. The more you give information away, the more results you are going to see.
My goal is to help you to brand yourself so that you can make money literally with any business that you have. So my vision is to help you become the GURU. If you make a name for yourself, literally anything that you touch can turn to gold and you can start attracting more people.
So, if you can allow yourself to learn, you will start seeing results. Change your mindset. When you understand what you are marketing and why you are marketing it, you can actually market anything to anybody! Also get out of the mind set about posting ads and sending emails. That is not what internet marketing is all about. You have to allow people to see you and know you let them become attracted to You.
What sets you apart from you competition?
- Will there be a cost associated with these learning sessions?
Yes, each tele-course on the topics that I mentioned before are going to cost $10 per class. The classes will be approximately 2 hours.
Also, you are going to be invited to my private online community of other internet marketers and other people who will be learning internet marketing.
- WHEN are we going to be learning?
We are going to be having weekly tele-courses.
Online and on the phone and sometimes we will have Webinars.
- Why was this group created?
This group was created because as I said before……TEAMS
I don’t know what you have learned about internet marketing or where you get your information from, but I’m different, I like to teach people how to effectively market their business on their own. Meaning I want to show you how to position yourself like those top marketers out there. Now, again, I don’t consider myself a guru at all. I like to think of myself simply as someone who is in the game and focused on building my business online and 100% committed on always getting better. There are lots of people not building themselves first. There just marketing a link and they think that’s enough and that’s just not enough. They think that just because they have a website floating in cyberspace that it’s enough. There is a lot more to it than that.
- How can you benefit from marketing yourself online?
There are several reasons:
1 – Your putting yourself in front of MILLIONS of Internet viewers
2 – Attracting free leads
3 – Appealing to your target market
4 – To Establish yourself as a leader in your industry
5 – and all of this….and everything that you will be learning….is going to Allow you to Build your marketing confidence.
The reasons are endless!
- Speed Networking Events (Blitz Time)
Let’s not forget about networking. Networking online and offline is also
If you are serious about growing your business and serious about learning how to market yourself, you have to be responsible for that. Only YOU can make that happen. Learn to be resourceful and Think outside the box. In Order for You to go Places You've Never Been, You Have to do Things You've Never Done.
One of the most important things that I can share with you is that you have to learn how NOT to promote your product or service when you are interacting with people, but instead promote YOU. People could care less about what you have to sell. They don’t care. But if you can show them value as a PERSON they will WANT to do business with you and that is where the wealth lies. It’s called "attraction marketing". Learn how to get people attracted to you. Learn how to attract people and you will succeed.
Thank you
Lisa Torres
Online Marketing Coach
Office: 347.920.3733